One of the most difficult problems is that of content. This is especially true for the sole proprietor or small company promoting themselves on the Internet. In most cases, less is more. Any good salesperson knows that buyers tend to look for information that will disqualify the deal. Too much detail given in Internet advertising can lessen the impact of the intended message from your website. So how can we develop good content for our sites now that we have entered the frontier of cyberspace? I just scrapped my site with the exception of the entry page and started from scratch, and was thinking it might be a good idea to share some of the methods I use to develop content.
Give information about your business. What is your mission statement? How long have you been in business? What sets you apart from your competition? Answer these questions for your visitors.
Give information about your products and services. Give a description of your product and provide a picture. Let you visitors know how your product can help them. If you provide a service, show pictures of the results of your service. Testimonials are also a good idea.
Provide your contact information and a map of your location unless you are a home business without a public office.
Take notes (mental or physical) while assisting your customers and making sales. Anticipate questions and objections your clients or leads make have when making a sell and deal with them in your content.
Provide information relating to your product or service. I am currently working with some average computer users on a for free basis and designing web pages that help them use Windows, Office, and the Internet more effectively. All of this helps me give my visitors a reason to keep coming back.
I hope some of these tips will fire your mind off and give you ideas for developing content for your website. If you have anything that’s worked for you, please leave a comment. I can always use some fresh ideas for developing content.

The following e-mail message just arrived in my inbox. This appears to be a hoax. A search of CNN.com gave no results for Olympic Torch. However, a Google search turned up 170,000 results. While I do not recommend opening any file attachments from unsolicited senders, I also highly discourage anyone from forwarding e-mails to everyone in their address book because it is as much a waist of time and bandwidth as a genuine attack. I have abbreviated the message below. See the full message under the ‘comments’ section of this BLOG.

> > > >> Don't know if this is genuine, but check it out, and
> > > >> be aware ???
> > > >
> > > >>
> > > >> Subject: Virus warning
> > > >
> > > >>
> > > >
> > > >> WARNING
> > > >
> > > >>
> > > >
> > > >> You should be alert during the next days:
> > > >
> > > >>
> > > >
> > > >> Do not open any message with an attached filed
> > > >
> > > >> called "Invitation" regardless of who sent it.
...
> > > >> This is the worst virus announced by CNN, it has
> > > >
> > > >> been classified by Microsoft as the most destructive
> > > >
> > > >> virus ever.
...
> > > >> SEND THIS E-MAIL TO EVERYONE YOU KNOW, COPY THIS
> > > >
> > > >> E-MAIL AND SEND IT TO YOUR FRIENDS AND REMEMBER: IF
> > > >
> > > >> YOU SEND IT TO THEM, YOU WILL BENEFIT ALL OF US

Trouble may be in the making for the US Dollar according to an article in Europe 2020 online. The American Dollar has long been a benchmark currency relative to other nation’s currency. In fact, the U.S. dollar has been the standard currency tied to crude oil prices. Recently Iran announced it would offer to sell crude oil for Euros. This may seem like a benign move, but coupled with some of the new policies of our new Federal Reserve Board chairman, Ben Bernanke, this move could have fatal consequences for the US Dollar as a leading world currency. The following is a link to the article on the Europe 2020 website. Europe 2020 is an independent European think tank and is not tied to any political party or government. Europe 2020 Article link

I got alot of work done today. In between my classes I built an RSS server for Z~Web USA.com and added the last 3 postings from my Blogstream account to my News page. That's quite a bit of XML parsing. I'm famished. I think when I'm done posting this message I'm going home so I can get a bite to eat. I was sick last night so I woke up about 6am this morning and couldn’t go back to bed. I left about 7:30am and forgot to eat any breakfast. Here it is 6:30pm and I haven’t eaten at all today. I guess I got carried away. I’m going to shoot some video Friday, so maybe I’ll have something to post up in the Video section next week. If you are reading this from Z~Web USA, you can click on the Blue heading and post a message on my BLOG. I would love to hear from you. More later…

Global corporations are laying off American workers in an effort to increase profit. $30/hr jobs are going to places like Mexico, Asia, and India. They are being replaced at poverty level $10/hr jobs. Faced with this type of crisis, we must ask ourselves, what are we to do? It seems that this problem has been posed to us by design – America is the biggest pool of brainpower on Earth. Microsoft had a slogan back in the 90’s that I really like, “Its not what you know, its when you know it.” I would propose amending that motto for use in these troubling times to, “Its not what you know, its what you do with it.” We need to find something to do with what we know so that we can get in on more than a $10/hr cut of the American economy. The Internet affords us the opportunity to communicate in ways that previous generations could never have dreamed possible. Now that we have been kicked out of the corporate nest, its time to find ways to band together and create wealth from what we know. The Internet will be an integral part of that. This BLOG is dedicated to keeping the American Dream alive and well. We all have a fundamental right to pursue happiness. As an entrepreneur I am able to purse my own happiness and my own dreams and keep a portion of the wealth that I create. If you are reading this and you are in a similar situation, please feel free to leave a posting.