RSS is a new format for Internet based applications. Based on the XML file format, RSS make full use of the database like extensibility of XML to deliver links to news, information, music, and video. This is a technology that I’m really just starting to explore and I love it because I’m a database programmer and have done so much low-level stuff that I feel right at home. If you are no as much of a geek as I am, you might want to hire someone like me to full leverage this technology. RSS feeds can be used to deliver Internet content to places besides web browsers. RSS can deliver content to a users iPod, mp3 player, handheld device, or cell phone. Subscribing to an RSS feed is the most efficient way to use the Internet yet.