Online Customer Education

or

A Guide to Concise Web Design For Your Business

The best way to talk with your customers is your Internet Presence.

The best way to listen to your customers is your Internet Presence. 

It's not what your website says... 

It's what your website does.

The function is the content!!! 

"The 'revolution' I have been describing in reporting and in politics is the theme of the book called Deschooling by Ivan Illich. The theme of the book is simply that since there is now more information outside the schools than inside, we should close the schools and let the young obtain their education in the general environment once more. What Illich fails to see is that when the answers are outside, the time has come to put the questions inside the school, rather than the answers. In other words, it is now possible to make the schools not a place for packaged information, but a place for dialogue and discovery. This new pattern is recorded in the observation that twentieth century man is a person who runs down the street shouting: 'I've got the answers. What are the questions?' There are various versions of this observation, some of them attributed to people like Gertrude Stein. At any rate, when information becomes totally environmental and instantaneous, it is impossible to have monopolies of knowledge or specialism, a fact which is extremely upsetting to nearly everybody in our present Establishments. "

-- Marshall McLuhan (In a Speech On The End of the Work Ethic)

1. Do you have an Internet Presence for your small business? 
2. Are you a part of a community with your clients?
3. Are you still putting the effect before the cause?