One of the most difficult problems is that of content. This is especially true for the sole proprietor or small company promoting themselves on the Internet. In most cases, less is more. Any good salesperson knows that buyers tend to look for information that will disqualify the deal. Too much detail given in Internet advertising can lessen the impact of the intended message from your website. So how can we develop good content for our sites now that we have entered the frontier of cyberspace? I just scrapped my site with the exception of the entry page and started from scratch, and was thinking it might be a good idea to share some of the methods I use to develop content.
Give information about your business. What is your mission statement? How long have you been in business? What sets you apart from your competition? Answer these questions for your visitors.
Give information about your products and services. Give a description of your product and provide a picture. Let you visitors know how your product can help them. If you provide a service, show pictures of the results of your service. Testimonials are also a good idea.
Provide your contact information and a map of your location unless you are a home business without a public office.
Take notes (mental or physical) while assisting your customers and making sales. Anticipate questions and objections your clients or leads make have when making a sell and deal with them in your content.
Provide information relating to your product or service. I am currently working with some average computer users on a for free basis and designing web pages that help them use Windows, Office, and the Internet more effectively. All of this helps me give my visitors a reason to keep coming back.
I hope some of these tips will fire your mind off and give you ideas for developing content for your website. If you have anything that’s worked for you, please leave a comment. I can always use some fresh ideas for developing content.